Nowadays, global beverage industry is undergoing a profound transformation, mainly manifest in beverages with zero sugar, zero calories, and natural clean labels has grown rapidly in the market, gradually substitutes traditional beverages with high sugar, high calories, and many other ingredients. In addition to pursuing taste experiences when choosing beverages, nowadays consumers pay much more attention to ingredients safety, nutritional values, and healthy attributes. Hence, it is important to differentiate healthy products labels and launch innovative beverages that met consumer preferences for global beverages manufacturers. By doing so, braking through market homogenization competition can be achieved. As one natural zero-calorie sweetener, stevia sweetener has become one core ingredient in the global functional beverage market.
Stevia Sweetener Advantages
Unlike artificial sweetener aspartame and sucrose, stevia sweetener is completely natural without any chemical synthesis components, any health risks, and fully meet the international standards. In the present global market, “natural plant-derived” & “zero calorie zero sugar” have already become the most attractive selling points of final products. Adding high-quality stevia sweetener (eg, 95% purity steviol glycosides Reb A, 95% purity steviol glycosides Reb M, and 95% purity steviol glycosides Reb D) into beverages helps manufacturers quickly get end consumers recognition, and enhance product market competitiveness.
Stevia sweetener can be perfectly integrated with various nutritional ingredients, bringing great innovation space for beveage products R&D. The mainstram nutritional and functional beverages in the global market include but not limit to probiotic digestive drinks, weight management drinks, energy drinks, plant based nutritional drinks, and low sugar meal replacement drinks, which require ingredients safety, formulation compatibility, good taste and texture. With neutral and mild molecular properties, stevia sweetener doesn't react with ingredients like probiotics, vitamins, dietary fiber, plant extracts, and plant protein, etc. Thus, the nutrients bioactivity won't be damaged, and the specific smell of nutritional ingredients can be covered up. That is to say, using stevia sweetener optimizes end products' taste and achieves the perfect combination of nutrition values and mouthfeel.
There are many global functional beverage manufacturers following the global market mainstream zero-sugar formulation without taking own situation into consideration, making them fall into homogenization competition, showing similar key selling point when comparing to other products. To solve this problem, choosing appropriate customized formulation is necessary. With the help of our high purity stevia sweetener and related customized solutions, whether it is referred to your exsiting products or new products you are going to launch to your target market, our whole team will help you make your products stand out in your target market based on yout brand positioning, your target market situation, and your target consumers' preferences. If your end products aims at young consumers groups pursuing lugh sweetness, we have low-sweetness and pure taste stevia solutions; as for fitness and weight management consumers, we have high purity and zero residue stevia solutions for your products; as for healthy family drinking scenarios, we have mild and smooth stevia solutions.
With the enhancement of global sugar reduction policies and the increasement of global consumers health awareness, zero-sugar natural beverage products will maintains high growth in the following decades. Choosing stevia sweetener and stevia solutions to enpower your products innovation is a long-term strategic layout for your sustainable brand development. One thing can not be ignored is making every batch of your products meet international compliance.Our stevia sweetener products have already got FDA, Kosher, Halal, ISO22000, ISO9001 certified. Besides, our stevia sweetener production line has got GMP certified as well. Moreover, we also provide logistics support to avoid risks, ensure you smoothly receive products, and your smooth production process.
