The global food industry has been booming over past decades, nowadays, with the increasing awarness of health, global end consumers' demands has been upgraded gradually, which brings innovations in ingredients, especially nutraceutical food ingredients.

According to statistics, globally, there is 52% of global population pursuing overall health via dietary and nutritional supplements, driving the global functional food market to expand at a 6%  compound annual growth rate (CAGR) between 2020 and 2024, meanwhile, new products accounted for 15% of the market in 2024. Meanwhile, as is predicted, the market will eaxpand at approximately 6.8% - 7.3% CAGR from 2025 to 2030.

Core Growth Products & Ingredients

Underlying Logic of Market Growth

While people who were born between 1946 and 1970 focus on disease prevention, cardiovascular health, cognitive health, and joint protection. If taking occupations and hobbies into consideration, you will find those who are doing high-intensity work or under work pressure also prefer products mental health; people who are sports enthusiasts or althlets prefer products for sports nutrition and bone health as well. Moreover, if you know someone who is vegetarian, you will find he or she prefers plant-based protein too.

That is to say, products purchase preferences are not one single structure, they are driven by many factors. It is precisely for this reason, functional food & beverage manufacturers are facing opportunities and challenges at the same time. The creative innovations are necessary to gain more market share.

Why Choose Tianjia as Your Nutraceutical Ingredients Manufacturer?

Knowledge for Broader Global Nutritional Food & Beverage Market Trends

As one nutraceutical ingredients manufacturer, we have thorough understandings of importance and necessity of keeping up with the every factor that may affect people's purchase preference when choosing functional food & beverage, from which we can analyze what are new opportunities for our global cooperators, and how to help them grasp opportunities amd gain more market share. Moreover, this ensures manufacturers select right ingredients, use appropriate proportion, and mix right ingredients to satisfy trending consumers' expectations, such as:

1. Clean Label
2. Sustainable
3. Low Sugar
4. High Purity

The moment conceptions like clean-label, low sugar, and high purity emerge in the market, Tianjia R&D team begins to optimize our production process and technologies to improve ingredients' bioactivitiy, to ensure Tianjia products can meet our present and potential partners' demands for stability, texture and flavor. For example, our Vegeta® Products and Vegeta® PD Series and are precisely launched for RTD beverage solutions and plant-based food and beverage solutions

Tianjia Nutritional Food & Beverage Solutions

Apart from focus on bioactivity and functionality, Tianjia also knows the core factor of one products lies in flavor. Thus Tianjia has launched our natural Spring Tree® Series Part One for flavor solutions that can be used in both and beverage. As for Spring Tree® Series Part Two, we launch this series for healthy low-sugar solutions, using natural sweetener to substitute traditional sweetener solutions. For sports nutrition field, we also launches new creative solutions for nutritional tablets, capsules, gummies, RTD drinks. 

Tianjia always keeps up with the latest trend in the global market with a view to solve practical issues — for improved solubility and dispersion, easier handling, more uniform distribution, and increased nutrient stability. Moreover, as one nutraceutical ingredients manufacturer, Tianjia provides premix and blends solutions as well to make your products distinctive and memorable and your business move forward in the global market.  contact us today to discuss how we can collaborate to achieve win-win situation in the industry.